Online Traction

Strategies and tactics for search engine ranking and online marketing

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At Online Traction we help companies become more competitive by applying proven search engine marketing tactics and strategies to their websites and marketing initiatives.


Our clients' sites not only rank much higher but also perform better in terms of targeted customer attraction, retention and conversion.


Contact us for a free site evaluation that will reveal the current ranking of your site across the major search engines, major obstacles to higher ranking, and performance improvement tips.



Viral Website: Case Study

April 17th, 2009 · No Comments

Who: Greenplug

What: “the first developer of digital technology that enables real-time collaboration between electronic devices and their power sources.” In other words a maker of a product that acts like a universal power adaptor; no need for multiple chargers and cables for all your daily gadgets such as cell phones, laptops, digital camera, MP3 player etc.

Why: Greenplug needed to supplement their corporate website with a viral site to generate public enthusiasm and media coverage. Greenplug was also a new company, with a new website (bad for search engine ranking), a start-up (ie. low budget). The benefit of their product (one plug adapter fits all your gadgets) is easy enough to understand but challenging to evangelize.

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→ No CommentsTags: Case Study

School Website Marketing: considerations for an online marketing initiative

March 4th, 2009 · No Comments

→ No CommentsTags: SEO Tip of the day

Plastic Surgery SEO: case study

March 5th, 2008 · No Comments

→ No CommentsTags: Case Study

Essential Landing Page Tips, from Yahoo

February 14th, 2008 · No Comments

→ No CommentsTags: SEO Tip of the day

Google’s ‘Search Query’ Report

August 9th, 2007 · 2 Comments

→ 2 CommentsTags: Online Advertising

The latest on links and linking, from Google

December 20th, 2006 · No Comments

→ No CommentsTags: Links · Search engines

Christmas: Pay-per-Click ads and budgets

November 26th, 2006 · No Comments

→ No CommentsTags: SEO Tip of the day

Free $200 Microsoft Adcenter Ad coupon

November 22nd, 2006 · No Comments

→ No CommentsTags: SEO Tip of the day

Which comes first: site design or SEO?

November 22nd, 2006 · 1 Comment

→ 1 CommentTags: The Basics

Click Fraud - A word of advice: don’t let it put you off.

November 12th, 2006 · No Comments

→ No CommentsTags: Online Advertising