Traffick.com has some important advice for new and current advertisers.
In short:
Because of higher volumes of ads for the Christmas season there is usually a long editorial queue for new Google Adwords ads . Anyone planning to submit new AdWords groups should submit them before December 1st or face lost sales during peak season.
Regarding Yahoo Ads…anyone [...]
Entries from November 2006
Christmas: Pay-per-Click ads and budgets
November 26th, 2006 · No Comments
Tags: SEO Tip of the day
Free $200 Microsoft Adcenter Ad coupon
November 22nd, 2006 · No Comments
All it takes is $5 to open an account and promo code DM-2-1106 to save up to $200.* Just use promo code before 1/15/07. Then pay only when your search ad is clicked. In my experience cost per click prices can be lower than with Google AdWords.
Tags: SEO Tip of the day
Which comes first: site design or SEO?
November 22nd, 2006 · 1 Comment
In the early days of business websites the trend was to convert the print brochure into a web page. Later, for some companies, came the flash movie ‘let’s impress the socks off our site visitors with a little showcase entertainment’ type marketing initiative.
In both cases it was an old model foisted upon the new medium [...]
Tags: The Basics
Which web browser: Firefox
November 12th, 2006 · No Comments
Matt Cutts, apart from being the Google spokesperson upon whose every every word the SEO business hangs, also reviews new technology from time to time. This review of the new version of the Firefox (version 2) browser is worth reading by anyone still using Internet Explorer (approximately 70% + of the web). He also points [...]
Tags: Uncategorized
Click Fraud – A word of advice: don't let it put you off.
November 12th, 2006 · No Comments
Change is hard. Online advertising is new. And Business Week scares the daylights out of companies when they write about click-fraud.
The damage caused to some businesses from click-fraud is probably significant (though nobody can agree on even general figures or costs) but this advertising model is less than 10 years old and the fraudster’s incentive [...]
Tags: Online Advertising
