Online Traction

This is particularly useful for companies running pay-per-click ads but is also extremely useful if you want to check what search terms your prospective customers are using to find your business.
This great new report from Google’s AdWords allows you to see the actual queries that generated an ad impression for your campaign on Google. Up […]

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Change is hard. Online advertising is new. And Business Week scares the daylights out of companies when they write about click-fraud.
The damage caused to some businesses from click-fraud is probably significant (though nobody can agree on even general figures or costs) but this advertising model is less than 10 years old and the fraudster’s incentive […]

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In a few weeks Google plan to launch a new service called ‘Website Optimizer‘. Its associated with Google Adwords and focuses on how to test the effectiveness of the landing pages of your ads. In other words it quickly helps you determine which landing page yields the most conversions, visitors to customers.
This is a really […]

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The official Google Adwords blog has a post today that answers a fairly common conundrum for new advertisers:
“You place an ad, and a user types in your keyword - now if the company you are advertising comes up on the first page in the main listings (the ones on the left) does that mean that […]

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