I went to boarding school in Glenstal Abbey in rural Ireland in the 80s. Run by the Benedictines the monastery and school are located in a magnificent castle and monastery complex on even more magnificent landscape of rolling hills, woods, lakes and glens. I held summer jobs there during school holidays and always make [...]
Entries Tagged as 'SEO Tip of the day'
School Website Marketing: considerations for an online marketing initiative
March 4th, 2009 · No Comments
Tags: SEO Tip of the day
Essential Landing Page Tips, from Yahoo
February 14th, 2008 · No Comments
I was asked by a client to turn off their ‘Pay-per-click’ campaign in Yahoo today (never generated real business for them) and almost immediately received an email from Yahoo. It was probably coincidental but I was impressed by the email because it discussed a favorite issue of mine: landing page quality and conversions.
The points and [...]
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Christmas: Pay-per-Click ads and budgets
November 26th, 2006 · No Comments
Traffick.com has some important advice for new and current advertisers.
In short:
Because of higher volumes of ads for the Christmas season there is usually a long editorial queue for new Google Adwords ads . Anyone planning to submit new AdWords groups should submit them before December 1st or face lost sales during peak season.
Regarding Yahoo Ads…anyone [...]
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Free $200 Microsoft Adcenter Ad coupon
November 22nd, 2006 · No Comments
All it takes is $5 to open an account and promo code DM-2-1106 to save up to $200.* Just use promo code before 1/15/07. Then pay only when your search ad is clicked. In my experience cost per click prices can be lower than with Google AdWords.
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Google's new 'Web Optimizer' for better conversion
October 20th, 2006 · No Comments
In a few weeks Google plan to launch a new service called ‘Website Optimizer‘. Its associated with Google Adwords and focuses on how to test the effectiveness of the landing pages of your ads. In other words it quickly helps you determine which landing page yields the most conversions, visitors to customers.
This is a really [...]
Tags: SEO Tip of the day


