Online Traction

I was asked by a client to turn off their ‘Pay-per-click’ campaign in Yahoo today (never generated real business for them) and almost immediately received an email from Yahoo. It was probably coincidental but I was impressed by the email because it discussed a favorite issue of mine: landing page quality and conversions.
The points and […]

[Read more →]

Traffick.com has some important advice for new and current advertisers.
In short:
Because of higher volumes of ads for the Christmas season there is usually a long editorial queue for new Google Adwords ads. Anyone planning to submit new AdWords groups should submit them before December 1st or face lost sales during peak season.
Regarding Yahoo Ads…anyone planning […]

[Read more →]

All it takes is $5 to open an account and promo code DM-2-1106 to save up to $200.* Just use promo code before 1/15/07. Then pay only when your search ad is clicked. In my experience cost per click prices can be lower than with Google AdWords.

[Read more →]

In a few weeks Google plan to launch a new service called ‘Website Optimizer‘. Its associated with Google Adwords and focuses on how to test the effectiveness of the landing pages of your ads. In other words it quickly helps you determine which landing page yields the most conversions, visitors to customers.
This is a really […]

[Read more →]

Google Analytics is probably the best free way to measure web site traffic. It provides probably more information on visits, visitors, frequency, content performance etc. than you’ll need or use. It also links in to Google Adwords and Adsense.
The downside is that it has been so popular that demand has exceeded supply. Sign up here […]

[Read more →]