Online Traction

In the early days of business websites the trend was to convert the print brochure into a web page. Later, for some companies, came the flash movie ‘let’s impress the socks off our site visitors with a little showcase entertainment’ type marketing initiative.
In both cases it was an old model foisted upon the new medium […]

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I received this cry for help yesterday from a web design firm:
So, we did this website in flash, and now the client is completely freaked out that he is not registering on search engines….now what? This is so f**ked up!, I hate not being educated on the pros and cons of why [to] do something!
Its […]

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Finally business leaders are connecting the dots. A recent series of articles (thank you Tracy) in the New York Times (free registration required) and elsewhere point to an emerging realization of the importance of search engine optimization (SEO). Face it. We are now in a world where more and more of our interests and activities […]

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This is the first in a series of articles on strategies and tactics to attract pre-qualified traffic to your website. The advice is a mix of how to attract the right traffic, how to convert this traffic into a steady stream of customers and how to out-maneuver your competitors.
Some of the steps will yield fast […]

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How to measure website success: key issues and common solutions.

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What does SEO mean?
Translated, SEO means Search Engine Optimization.
Everybody who has a site wants a lot of traffic on it. And the best way to get good targeted traffic is from Search Engines like Google, yahoo or Msn. But for your site to get the great traffic that you’ve always dreamed it must rank well […]

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