Online Traction

Traffick.com has some important advice for new and current advertisers.

In short:

Because of higher volumes of ads for the Christmas season there is usually a long editorial queue for new Google Adwords ads. Anyone planning to submit new AdWords groups should submit them before December 1st or face lost sales during peak season.

Regarding Yahoo Ads…anyone planning to upgrade to the new Ad platform “Panama” should wait until January for similar reasons.

Finally, Christmas shopping season means exponentially higher than normal traffic volumes for some businesses. Those of you with online stores should monitor budget to ensure you are taking advantage of this increased traffic (and possibly increased CTR during this time of year) and don’t max out your daily budgets, causing your ads not being served to potential customers.