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	<title>Online Traction</title>
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	<link>http://online-traction.com</link>
	<description>Strategies and tactics for search engine ranking and online marketing</description>
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		<title>The commercial rationale of Twitter</title>
		<link>http://online-traction.com/the-commercial-rationale-of-twitter.htm</link>
		<comments>http://online-traction.com/the-commercial-rationale-of-twitter.htm#comments</comments>
		<pubDate>Fri, 24 Jul 2009 21:19:09 +0000</pubDate>
		<dc:creator>j.o.coffey</dc:creator>
				<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://online-traction.com/?p=82</guid>
		<description><![CDATA[First &#8211; What the hell is Twitter?
. publish short blasts of information fast and for free on a website hosted by someone else (ie. no hassle for you)
. selectively read what others publish
Why should I use it?
. reputation management &#8211; monitor and respond to what people are saying about you, your brand or your industry [...]]]></description>
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		<title>Viral Website: Case Study</title>
		<link>http://online-traction.com/viral-website-case-study.htm</link>
		<comments>http://online-traction.com/viral-website-case-study.htm#comments</comments>
		<pubDate>Fri, 17 Apr 2009 22:13:22 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[viral]]></category>

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		<description><![CDATA[Who: Greenplug
What: &#8220;the first developer of digital technology that enables real-time collaboration between electronic devices and their power sources.&#8221; In other words a maker of a product that acts like a universal power adaptor; no need for multiple chargers and cables for all your daily gadgets such as cell phones, laptops, digital camera, MP3 player [...]]]></description>
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		<title>School Website Marketing: considerations for an online marketing initiative</title>
		<link>http://online-traction.com/glenstal-school-website.htm</link>
		<comments>http://online-traction.com/glenstal-school-website.htm#comments</comments>
		<pubDate>Wed, 04 Mar 2009 17:26:54 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[SEO Tip of the day]]></category>

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		<description><![CDATA[I went to boarding school in Glenstal Abbey in rural Ireland in the 80s. Run by the Benedictines  the monastery and school are located in a magnificent castle and monastery complex on even more magnificent landscape of rolling hills, woods, lakes and glens. I held summer jobs there during school holidays and always make [...]]]></description>
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		<title>Plastic Surgery SEO: case study</title>
		<link>http://online-traction.com/plastic-surgery-seo-case-study.htm</link>
		<comments>http://online-traction.com/plastic-surgery-seo-case-study.htm#comments</comments>
		<pubDate>Wed, 05 Mar 2008 19:07:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Case Study]]></category>

		<guid isPermaLink="false">http://online-traction.com/plastic-surgery-seo-case-study.htm</guid>
		<description><![CDATA[Before working with Online Traction, our clients (plastic surgeons in Colombia) had never received client leads from their website. Having spent a lot of money on traditional marketing channels (including print, radio and television) they had become frustrated not only by the lack of new business but also with the fact that they could not [...]]]></description>
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		<title>Essential Landing Page Tips, from Yahoo</title>
		<link>http://online-traction.com/essential-landing-page-tips-from-yahoo.htm</link>
		<comments>http://online-traction.com/essential-landing-page-tips-from-yahoo.htm#comments</comments>
		<pubDate>Thu, 14 Feb 2008 14:01:14 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[SEO Tip of the day]]></category>

		<guid isPermaLink="false">http://online-traction.com/essential-landing-page-tips-from-yahoo.htm</guid>
		<description><![CDATA[I was asked by a client to turn off their &#8216;Pay-per-click&#8217; campaign in Yahoo today (never generated real business for them) and almost immediately received an email from Yahoo. It was probably coincidental but I was impressed by the email because it discussed a favorite issue of mine: landing page quality and conversions.
The points and [...]]]></description>
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		<title>Google&#039;s &#039;Search Query&#039; Report</title>
		<link>http://online-traction.com/googles-search-query-report.htm</link>
		<comments>http://online-traction.com/googles-search-query-report.htm#comments</comments>
		<pubDate>Thu, 09 Aug 2007 12:14:11 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Online Advertising]]></category>

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		<description><![CDATA[This is particularly useful for companies running pay-per-click ads but is also extremely useful if you want to check what search terms your prospective customers are using to find your business.
This great new report from Google&#8217;s AdWords allows you to see the actual queries that generated an ad impression for your campaign on Google. Up [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>The latest on links and linking, from Google</title>
		<link>http://online-traction.com/google-link-value.htm</link>
		<comments>http://online-traction.com/google-link-value.htm#comments</comments>
		<pubDate>Wed, 20 Dec 2006 20:08:31 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Search engines]]></category>

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		<description><![CDATA[One of the key factors affecting where your site ranks in the leading search engines is the number of quality in-bound links to your site.
Like most other factors that affect search engine ranking this has been widely abused and misused by website owners (and SEO professionals) with many sites buying, exchanging and otherwise obtaining links [...]]]></description>
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		<title>Christmas: Pay-per-Click ads and budgets</title>
		<link>http://online-traction.com/christmas-adwords.htm</link>
		<comments>http://online-traction.com/christmas-adwords.htm#comments</comments>
		<pubDate>Sun, 26 Nov 2006 15:18:18 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[SEO Tip of the day]]></category>

		<guid isPermaLink="false">http://online-traction.com/christmas-adwords.htm</guid>
		<description><![CDATA[Traffick.com has some important advice for new and current advertisers.
In short:
Because of higher volumes of ads for the Christmas season there is usually a long editorial queue for new Google Adwords ads . Anyone planning to submit new AdWords groups should submit them before December 1st or face lost sales during peak season.
Regarding Yahoo Ads&#8230;anyone [...]]]></description>
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		<title>Free $200 Microsoft Adcenter Ad coupon</title>
		<link>http://online-traction.com/free-msn-pay-per-click-coupon.htm</link>
		<comments>http://online-traction.com/free-msn-pay-per-click-coupon.htm#comments</comments>
		<pubDate>Wed, 22 Nov 2006 23:19:24 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[SEO Tip of the day]]></category>

		<guid isPermaLink="false">http://online-traction.com/free-msn-pay-per-click-coupon.htm</guid>
		<description><![CDATA[All it takes is $5 to open an account and promo code DM-2-1106 to save up to $200.* Just use promo code before 1/15/07. Then pay only when your search ad is clicked. In my experience cost per click prices can be lower than with Google AdWords.

The small print (my emphasis):
* Promotional Guidelines: Offer valid [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Which comes first: site design or SEO?</title>
		<link>http://online-traction.com/web-site-planning-seo.htm</link>
		<comments>http://online-traction.com/web-site-planning-seo.htm#comments</comments>
		<pubDate>Wed, 22 Nov 2006 21:17:36 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[The Basics]]></category>

		<guid isPermaLink="false">http://online-traction.com/web-site-planning-seo.htm</guid>
		<description><![CDATA[In the early days of business websites the trend was to convert the print brochure into a web page. Later, for some companies, came the flash movie &#8216;let&#8217;s impress the socks off our site visitors with a little showcase entertainment&#8217; type marketing initiative.
In both cases it was an old model foisted upon the new medium [...]]]></description>
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