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	<title>Online Traction</title>
	<link>http://online-traction.com</link>
	<description>Strategies and tactics for search engine ranking and online marketing</description>
	<pubDate>Tue, 12 Aug 2008 16:16:31 +0000</pubDate>
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		<title>Plastic Surgery SEO: case study</title>
		<link>http://online-traction.com/plastic-surgery-seo-case-study.htm</link>
		<comments>http://online-traction.com/plastic-surgery-seo-case-study.htm#comments</comments>
		<pubDate>Wed, 05 Mar 2008 19:07:00 +0000</pubDate>
		<dc:creator>j.o.coffey</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://online-traction.com/plastic-surgery-seo-case-study.htm</guid>
		<description><![CDATA[Before working with Online Traction, our clients (plastic surgeons in Colombia) had never received client leads from their website. Having spent a lot of money on traditional marketing channels (including print, radio and television) they had become frustrated not only by the lack of new business but also with the fact that they could not [...]]]></description>
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		<title>Essential Landing Page Tips, from Yahoo</title>
		<link>http://online-traction.com/essential-landing-page-tips-from-yahoo.htm</link>
		<comments>http://online-traction.com/essential-landing-page-tips-from-yahoo.htm#comments</comments>
		<pubDate>Thu, 14 Feb 2008 14:01:14 +0000</pubDate>
		<dc:creator>j.o.coffey</dc:creator>
		
		<category><![CDATA[SEO Tip of the day]]></category>

		<guid isPermaLink="false">http://online-traction.com/essential-landing-page-tips-from-yahoo.htm</guid>
		<description><![CDATA[I was asked by a client to turn off their &#8216;Pay-per-click&#8217; campaign in Yahoo today (never generated real business for them) and almost immediately received an email from Yahoo. It was probably coincidental but I was impressed by the email because it discussed a favorite issue of mine: landing page quality and conversions.
The points and [...]]]></description>
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		<title>Google&#8217;s &#8216;Search Query&#8217; Report</title>
		<link>http://online-traction.com/googles-search-query-report.htm</link>
		<comments>http://online-traction.com/googles-search-query-report.htm#comments</comments>
		<pubDate>Thu, 09 Aug 2007 12:14:11 +0000</pubDate>
		<dc:creator>j.o.coffey</dc:creator>
		
		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://online-traction.com/googles-search-query-report.htm</guid>
		<description><![CDATA[This is particularly useful for companies running pay-per-click ads but is also extremely useful if you want to check what search terms your prospective customers are using to find your business.
This great new report from Google&#8217;s AdWords allows you to see the actual queries that generated an ad impression for your campaign on Google. Up [...]]]></description>
		<wfw:commentRss>http://online-traction.com/googles-search-query-report.htm/feed/</wfw:commentRss>
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		<title>The latest on links and linking, from Google</title>
		<link>http://online-traction.com/google-link-value.htm</link>
		<comments>http://online-traction.com/google-link-value.htm#comments</comments>
		<pubDate>Wed, 20 Dec 2006 20:08:31 +0000</pubDate>
		<dc:creator>j.o.coffey</dc:creator>
		
		<category><![CDATA[Search engines]]></category>

		<category><![CDATA[Links]]></category>

		<guid isPermaLink="false">http://online-traction.com/google-link-value.htm</guid>
		<description><![CDATA[One of the key factors affecting where your site ranks in the leading search engines is the number of quality in-bound links to your site.
Like most other factors that affect search engine ranking this has been widely abused and misused by website owners (and SEO professionals) with many sites buying, exchanging and otherwise obtaining links [...]]]></description>
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		<title>Christmas: Pay-per-Click ads and budgets</title>
		<link>http://online-traction.com/christmas-adwords.htm</link>
		<comments>http://online-traction.com/christmas-adwords.htm#comments</comments>
		<pubDate>Sun, 26 Nov 2006 15:18:18 +0000</pubDate>
		<dc:creator>j.o.coffey</dc:creator>
		
		<category><![CDATA[SEO Tip of the day]]></category>

		<guid isPermaLink="false">http://online-traction.com/christmas-adwords.htm</guid>
		<description><![CDATA[Traffick.com has some important advice for new and current advertisers.
In short:
Because of higher volumes of ads for the Christmas season there is usually a long editorial queue for new Google Adwords ads. Anyone planning to submit new AdWords groups should submit them before December 1st or face lost sales during peak season.
Regarding Yahoo Ads&#8230;anyone planning [...]]]></description>
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		<title>Free $200 Microsoft Adcenter Ad coupon</title>
		<link>http://online-traction.com/free-msn-pay-per-click-coupon.htm</link>
		<comments>http://online-traction.com/free-msn-pay-per-click-coupon.htm#comments</comments>
		<pubDate>Wed, 22 Nov 2006 23:19:24 +0000</pubDate>
		<dc:creator>j.o.coffey</dc:creator>
		
		<category><![CDATA[SEO Tip of the day]]></category>

		<guid isPermaLink="false">http://online-traction.com/free-msn-pay-per-click-coupon.htm</guid>
		<description><![CDATA[All it takes is $5 to open an account and promo code DM-2-1106 to save up to $200.* Just use promo code before 1/15/07. Then pay only when your search ad is clicked. In my experience cost per click prices can be lower than with Google AdWords.
]]></description>
		<wfw:commentRss>http://online-traction.com/free-msn-pay-per-click-coupon.htm/feed/</wfw:commentRss>
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		<item>
		<title>Which comes first: site design or SEO?</title>
		<link>http://online-traction.com/web-site-planning-seo.htm</link>
		<comments>http://online-traction.com/web-site-planning-seo.htm#comments</comments>
		<pubDate>Wed, 22 Nov 2006 21:17:36 +0000</pubDate>
		<dc:creator>j.o.coffey</dc:creator>
		
		<category><![CDATA[The Basics]]></category>

		<guid isPermaLink="false">http://online-traction.com/web-site-planning-seo.htm</guid>
		<description><![CDATA[In the early days of business websites the trend was to convert the print brochure into a web page. Later, for some companies, came the flash movie &#8216;let&#8217;s impress the socks off our site visitors with a little showcase entertainment&#8217; type marketing initiative.
In both cases it was an old model foisted upon the new medium [...]]]></description>
		<wfw:commentRss>http://online-traction.com/web-site-planning-seo.htm/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Click Fraud - A word of advice: don&#8217;t let it put you off.</title>
		<link>http://online-traction.com/click-fraud-advice.htm</link>
		<comments>http://online-traction.com/click-fraud-advice.htm#comments</comments>
		<pubDate>Sun, 12 Nov 2006 18:18:27 +0000</pubDate>
		<dc:creator>j.o.coffey</dc:creator>
		
		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://online-traction.com/click-fraud-advice.htm</guid>
		<description><![CDATA[Change is hard. Online advertising is new. And Business Week scares the daylights out of companies when they write about click-fraud.
The damage caused to some businesses from click-fraud is probably significant (though nobody can agree on even general figures or costs) but this advertising model is less than 10 years old and the fraudster&#8217;s incentive [...]]]></description>
		<wfw:commentRss>http://online-traction.com/click-fraud-advice.htm/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Google&#8217;s new &#8216;Web Optimizer&#8217; for better conversion</title>
		<link>http://online-traction.com/landing-page-optimization.htm</link>
		<comments>http://online-traction.com/landing-page-optimization.htm#comments</comments>
		<pubDate>Fri, 20 Oct 2006 16:16:10 +0000</pubDate>
		<dc:creator>j.o.coffey</dc:creator>
		
		<category><![CDATA[SEO Tip of the day]]></category>

		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://online-traction.com/landing-page-optimization.htm</guid>
		<description><![CDATA[In a few weeks Google plan to launch a new service called &#8216;Website Optimizer&#8216;. Its associated with Google Adwords and focuses on how to test the effectiveness of the landing pages of your ads. In other words it quickly helps you determine which landing page yields the most conversions, visitors to customers.
This is a really [...]]]></description>
		<wfw:commentRss>http://online-traction.com/landing-page-optimization.htm/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Google Ads: Organic search results versus sponsored links</title>
		<link>http://online-traction.com/google-adwords-tip-results.htm</link>
		<comments>http://online-traction.com/google-adwords-tip-results.htm#comments</comments>
		<pubDate>Fri, 13 Oct 2006 13:21:49 +0000</pubDate>
		<dc:creator>j.o.coffey</dc:creator>
		
		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://online-traction.com/google-adwords-tip-results.htm</guid>
		<description><![CDATA[The official Google Adwords blog has a post today that answers a fairly common conundrum for new advertisers:
&#8220;You place an ad, and a user types in your keyword - now if the company you are advertising comes up on the first page in the main listings (the ones on the left) does that mean that [...]]]></description>
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