This is particularly useful for companies running pay-per-click ads but is also extremely useful if you want to check what search terms your prospective customers are using to find your business.
This great new report from Google’s AdWords allows you to see the actual queries that generated an ad impression for your campaign on Google. Up until now you could only drill down to see data on the keywords you put in your campaign. Now you can see the actual expanded search terms themselves.
Why is this useful?
Let me use an example… a client is a typesetter Problem Child 3: Junior in Love rip
in Ireland offering offshore typesetting and prepress services to clients primarily in Europe and North America. We discovered that there is a difference in how people in the same industry refer to that industry. In the US it tends to be ‘typesetter’ and its variants, in Europe it tends to be ‘prepress’ and its variants such as ‘pre-press’.
It turned out that these synonyms are particularly important because the keywords targeted in the client’s ad campaign and website generated far less traffic than the alternative synonyms. We added the new keywords to the campaign and immediately increased targeted traffic.
The Search Query report can be equally useful for telling you about keywords that are irrelevant
to your business but are still generating ad impressions and driving up your ad costs. For example, another client sells Murano Glass from Italy and found that they were spending a lot of their ad budget on people looking for information on a Nissan SUV also called The Murano. So, we added Nissan as a negative keyword and literally doubled the conversion rate of the ads.
You can also use this report to check for common misspellings used by your prospects that you should target and conversely, non-misspellings that Google thinks are misspellings and which you should add to your campaign as negative keywords.
Then sit back and watch your conversions increase.Hercules rip Straightheads video
2 responses so far ↓
1 Simlock vrij // Feb 23, 2008 at 4:04 pm
I would really appreciate if my hosting consult did this service too.. but the way it is like, is another problem too!
2 John Coffey // Mar 7, 2008 at 11:48 am
Hi there - Your host should provide you with access to your raw web log files. There are several web log analyzer applications available to help you mine this information.
Let me know if you need a hand!
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