Online Traction

How to optimize sites and online marketing campaigns is both an art and science. The trick is to get the right blend of technology, design and innovation to attract the right customers for your product or service but also to satisfy the criteria that help your site rank better in search engines.

I will dedicate a lot of this site to this area and helping you perfect both the art and the science of it. But its a changing and changeable area; I (nor anyone else worth their salt) can guarantee you top search engine ranking. No better way to illustrate this emerging and changeable field than by what happens when it all goes wrong.

BMW (the German version of the site) has just been ostracized by the Google search engine for employing a tactic (cloaking) now viewed as spammish by the most popular search engine on the planet. You can read the emerging story here though chances are that this little blip will be smoothed out before you read what happened.