Online Traction

The Client

A new company in the highly competitive US telecoms market.

The Problem

After 11 months since launch, site not ranked in top 300 search engine listings of Google, Yahoo, MSN.

Cost of site: approximately $10,500

Number of business leads generated from website since launch: 0

The Solution

- removed obstacles to search engine ranking: broken navigation

- improved site content: keywords, formatting, writing

- submitted site to online paid directories and notified search engines

- removed obsolete pages from server and search engine databases

- created online advertising campaign in Google

- created sitemap to facilitate site indexing

- composed linking strategy based on competitor analysis and obtained quality inbound links

Results

The following represents a sample of search engine rankings achieved within 2 months of site optimization:

# 1 google rank for ’secure outbound telephony’ (747,000 entries in Google)

# 1 MSN rank for ‘privacy breach reporting’ (538,000 entries in MSN)

# 11 in Google, # 1 in MSN, # 1 in Yahoo for ‘automated outbound telephony’ (826,000 entries in google)

# 3 Yahoo for ‘customized telephony’ (3,920,000 entries in Yahoo)

# 7 Google, # 1 MSN, # 1 Yahoo for proprietary software brand name

Total client engagement was 8 days. The Google Adwords campaign generated 330 targeted site visits over the first 45 days of the campaign, or approximately 7 visits per day.