“Your work has been excellent!”
J. A. Robotti, VP Marketing - ivresearch.com
What
I help clients improve revenues, profits and branding by optimizing client websites and advising in online marketing strategies.
My focus is on driving qualified traffic to sites through pay-per-click advertising and search engine optimization. I also advise clients on website design, site usability, site architecture, market positioning, online promotions and competitive strategy.
Part marketing, part business strategy, part techie and a whole lot of common sense from 10 years working with the web.
How
There are many studies that have observed how internet users behave online…what drives website credibility, what confuses and what turns a potential customer away from a site. I base my work on the lessons from these studies and from real data from client websites. Real data shows what internet users actually do rather than what we think they do and allows you to take immediate corrective action and maximize return on investment.
The following services are offered for both English and Spanish markets:
- Identify measurable client objectives - Rankings, Traffic, Leads, Sales.
- Perform competitive analysis - Identifies current position in relation to competitors.
- Perform keyword analysis - Determines relevant target phrases for maximum impact.
- Perform site analysis - Defines technology requirements for optimization and whether there are any barriers to overcome with current site architecture or structure to indexing.
- Produce Tactical Plan - Outlines final target keyword phrase list and specific mix of Search Engine Marketing tactics for achieving objectives.
- Perform Optimization - Includes optimization of code on appropriate pages of current site. Includes all copy writing, Meta Tags and Title Tags writing.
- Manual Submissions - Targets the top 15 search engines and directories.
- Engage in Link Popularity Campaign - Solicit quality, high-ranking, complimentary, non-competitive sites to link to target pages within client site. May include industry vendor listings and buyer’s guides.
- Monitor and Report - We analyze site log statistics and also produce a Position Report to document current positions of target phrases on the major search engines.
- Adjust and Re-submit - Relentless pursuit to meet and exceed guaranteed minimums involves using ongoing monitoring intelligence to adjust optimization and to re-submit as necessary.
Search Engine Optimization Pricing/Costs:
Program pricing varies based on the number of keyword phrases, market competition, size and complexity of web site and mix of marketing tactics adopted. The basic formula I use is task x time(complexity x effort) x rate = price. I offer discounts for non-profit organizations.
